Blog_Blair_Pledge_Card

Blog_Blair_Pledge_Card
Originally uploaded by MikeRoe.

I think it's absolutely insane that the Democrats can't just get it together and figure out a way to look, you know, sane to the voting public. England's Labor Party figured it out, and the Democrats need to take a cue from them.

The Washington Monthly

"Over on the right is the unveiling of the Labor Party's 2005 "pledge card," a cheap and cheerful list of six things the Laborites say they stand for. Beneath it is a short amount of text expanding (slightly) on each of the six points.

Now, the wording of the points is worth looking at, but it's the marketing itself that's more noteworthy: six simple points, none of them longer than six words. This is accompanied by six explanations, none of them longer than 30 words.

Compare this to the comically inept "New Partnership for America's Future" unveiled by House Democrats a few weeks before the November election. I sagged when I first read it. The pamphlet version had a laundry list of 60 separate topics — 60! — jammed together in small type spanning six pages. The complete version needed nothing less than an entire website to contain its full gloriousness."